About me

I’m a data-driven social media and growth professional with experience supporting creative teams, and running campaigns across online and offline channels.

My background combines content creation, paid advertising, data analysis, recruiting, and creative direction, allowing me to approach growth from both a creative and operational perspective.

Some of my recent projects:

Branding for KnockOut

Designed for a female-only boxing gym launching in Skopje, the social media identity balances modern minimalism with a moody edge.

A neutral color palette was intentionally chosen to reinforce strength, discipline, and a refined sense of intensity.

Instagram feed for Knock-Out

The emblem features a striking mid-punch silhouette frozen at the moment of impact, epitomizing boxing. Rendered in pure black and white, the design highlights precision, power, and control by removing distractions and emphasizing raw intensity.

A bold, uppercase wordmark grounds the composition with steadiness and self-assurance, underscoring the gym’s no-nonsense stance. Together, the imagery and typeface convey resilience, discipline, and empowerment, conveying a space created for women to train with purpose and authority.

The logo design

Instagram Campaign Checkmate Sushi

For this campaign, I created vibrant, mouth-watering visuals for Checkmate Sushi’s Instagram, making sushi the star. The focus was on bold, natural shots that highlight color, texture, and freshness, while keeping a clean, modern aesthetic. Every image was designed to feel approachable, shareable, and irresistible, bringing the restaurant’s personality and food to life on social media.

Website design for HairDo

The Hairdo website concept revolves around modern luxury, trust, and bold visual assurance, prioritizing the work itself over dense text or intricate designs.

It employs a minimalist, neutral palette of soft whites, blacks, and subtle warm hues to spotlight hair textures, colors, and styling nuances. This approach delivers a high-end vibe without clutter, aligning with expectations for premium beauty brands.

Concept: Selling the Outcome, Not the Product

This Meta ad explores a shift from feature-led messaging to lifestyle-driven storytelling. The creative highlights emotional outcomes like clarity, glow, and balance.

The ad is designed for a Gen Z audience (ages 18–30) with interests in fitness, wellness, and lifestyle content. Visually, it leans into a clean, minimal aesthetic to align with native Instagram and Facebook feeds, allowing it to blend seamlessly and capture attention.

Messaging is kept concise and benefit-driven to support scroll-stopping performance and quick comprehension in-feed.

The objective was to position Omega-3 as a daily upgrade, something that enhances how you think, feel, and show up.

Website design for Intermezzo

The Intermezzo website captures the energy and style of Skopje’s luxury nightclub scene. Sleek, modern design meets dynamic photography of the venue, cocktails, and events, with subtle animations and hover effects adding movement and excitement. Dark, moody tones with vibrant accents reflect the club’s exclusive, upscale vibe, creating a digital experience that feels as lively and immersive as the nightlife itself.

Editorial Jewelry Campaign

Animal Portraits

For this campaign, I paired bold animal portraits with fine jewelry, letting both the pieces and the animals’ personalities shine.

The styling was minimal, keeping the focus on texture, detail, and expression.

I used a neutral palette with soft whites, blacks, and subtle metallics so the jewelry pops without distraction. The goal was simple: make every shot feel luxurious, confident, and editorial.

Meta Ad for Gym Membership Campaign

This Meta ad concept leverages testimonial-style messaging to build credibility and emotional connection. By leading with a bold, first-person statement, the creative immediately captures attention while reinforcing the idea of long-term transformation.

The ad is targeted toward adults aged 25–45 with interests in fitness, health, and personal development, particularly those looking to regain strength, confidence, or consistency in their routine.

Visually, the direction focuses on authenticity and intensity, using a real-life gym environment and minimal branding to keep the message relatable and native to the feed.

The objective was to position the gym as a place for sustainable progress, not quick fixes, using social proof and aspirational relatability to drive engagement and consideration.

Web design and content creation for Mako Market

The Mako Market company website was a concept filled with playful energy and vibrant colors to captivate younger audiences. The client wanted dynamic food photos in a scrollable grid with fun hover animations to evoke social media vibes, balanced by clean whites for a modern, uncluttered feel.

Visual Identity for Zen Matcha

This social media identity for Zen Matcha focused on building a cohesive, instantly recognizable Instagram presence.

The goal was to turn the feed into a consistent brand experience using color, layout, and typography.

When a visual system is done right, every post reinforces the brand.

aleksandratasevskabiz@gmail.com